3 Ways to Add Value to Your Product
As part of our #SuperChargedInsight series, this blog focuses on the importance of making your customers understand the value of your product or service. If you are interested in SuperCharger Ventures, apply to our EdTech Accelerator Cohort 3.0.
When it comes to running your startup, it is crucial that you set your product or service apart from your competitors. The most established brands such as Apple and Nike successfully demonstrate their value proposition to their customers. They are industry leaders because they convince their customers that their products are worth the premium price. In this day and age, having a good quality product or service is not enough. This is because there are several elements that come into play when valuing your product. EdTech is such a competitive market that it can be easy to become intimidated by the features and pricing of your competitors’ products. For this reason, it is important to know your worth and not sell yourself short. Instead, you must always use your competitors as motivation to add more value to your own product.
Here at SuperCharger Ventures, we understand that prioritising how you want your product or service to be perceived by your customers is pivotal to your success as a startup.
What is a value proposition?
A value proposition is a simple statement that explains why your customer should choose your product or service. A value proposition should always be part of your marketing strategy, as it convinces your potential customers that your product or service adds more value or better solves a problem for them compared to other companies.
3 ways to add more value to your product or service
- Offer better quality to your customers
One of the best ways to sharpen your digital marketing strategy is to captivate your consumers through value exchange. Showcasing how your product or service provides better quality than that of your competitors underlines the correlation between the value and the quality of your product. It is then crucial to ask yourself how your product or service can provide the solutions to your consumers’ problems.
2. Deliver excellent customer service
Digital marketing is about how you show your value to your consumers. Whether it’s teaching your audience something new, or asking your target audience for their opinions, your customers always need to find your content engaging. When it comes to customer service, you must put yourself in your customers’ shoes by thinking about how to tailor your product or service to your customers’ needs.
3. Make customers feel like they are part of the process
It is common for startup consumers to struggle to pinpoint exactly what they want from the products or services that they purchase. This is why including your customers in every aspect of your marketing plan is fundamental to getting your consumers on board with your product or service.
It is important to note that a value proposition is all about highlighting how your product or service adds value to your consumer. This is why asking yourself how you can make a positive impact on your customers is integral to developing a powerful content marketing strategy.
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