Top 5 Marketing Strategies to Grow Your EdTech Startup
As part of our #SuperChargedInsight series, this blog focuses on the different marketing strategies that will assist you with growing your EdTech business. If you are interested in SuperCharger Ventures, apply to our EdTech Accelerator Cohort 3.0.
In the face of the pandemic, schools, educational institutions and EdTech entrepreneurs are finding out how interactive learning can be made more accessible. In today’s society, there are a countless number of marketing opportunities out there, which explains why you must know how to market your product or service in order to attract and retain customers.
A powerful marketing strategy is an effective tool to target your audience, which is why it is essential that you understand exactly how to implement a marketing plan that is relevant to the EdTech industry.
Here at SuperCharger Ventures, we have created a comprehensive guide to marketing your EdTech company in all the right ways.
5 marketing strategies for EdTech
1. Self -assessment
Before adopting any kind of EdTech marketing strategy, it is vital that you self-assess your business. This gives you the opportunity to be honest and transparent with the products or services that you provide to your consumers. You must consider reviewing aspects such as the number of leads that originate from your website, collecting your metrics, and developing materials to be used for premium content. These elements will make it easier for you to determine how to create an impactful EdTech marketing strategy. Collaborating with your team during the self-assessment will also guarantee that the entire workforce understands your company’s marketing objectives.
2. Focus on Search Engine Optimisation (SEO)
From teachers to EdTech entrepreneurs, professionals within the industry actively search the internet for content that provides the EdTech solutions they need. As a result, you must consider incorporating SEO into your marketing plan. Conducting keyword research and optimising your content and your company website are all central to ranking higher on Google search results pages. You can even consider re-optimising your existing non-performing content in order to boost your ranking and increase the visibility of your business.
3. Social media
Joining major social media channels is arguably one of the best ways to market your EdTech company. Posting consistent and relevant content to your social media platforms like LinkedIn is a great way to build relationships with your consumers and maximise the credibility and authenticity of your business. In addition to posting on your feed, you can carry out effective social media marketing by promoting your product or service on LinkedIn Groups.
4. Buyer persona development
Developing a buyer persona is one way to strengthen your digital marketing strategy. A buyer persona is the semi-fictional profile of your target audience, which allows you to clearly visualise your customers. Having a visual representation of your target audience makes it easier to create content that appeals to your consumers’ interests and needs. In order to create a buyer persona, you must find out relevant information about your audience. Factors such as business backgrounds and job titles should be included in your buyer persona. You must also consider including buyer habits and behavioural traits to gain a complete idea of your ideal customer. Essentially, creating a detailed buyer persona will help you to empathise with your customers so that you can influence their purchasing decisions and meet their needs.
5. Buyer journey mapping
A buyer’s journey map is the visual representation of mapping out the process that your customers go through in terms of buying your product or service. It can help you prioritise the content that has the biggest impact on the buying decisions of your consumers. It is important to note that a buyer’s journey map has three stages: awareness, consideration and decision. Each stage is crucial to you delivering marketing content that provides solutions to your audience.
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